By Becky Barrow
The Ceriso bra managed to provide a million-pound boost to Marks & Spencer's results in the last financial year
It costs a mere £16, this morsel of fabric, elastic and wire.
But the Ceriso bra managed to provide a million-pound boost to Marks & Spencer's results in the last financial year.
One of the red silk versions of the bra was sold every two and a half minutes, making a total of 100,000 in the 12 months to April 3.
The sales contributed to a 5 per cent rise in profits at the retailer, to £632.5million.
Thanks to such fancy fripperies - as well as the good old comfortable ones - Marks & Spencer has maintained an extraordinary grip on our underwear market.
The latest independent figures, from market researchers Kantar Worldpanel, reveal it provides more than a quarter of all pants and bras sold in Britain.
It increased market share (measured by value) from 25.2 per cent to 25.9 per cent last year. This is three times more than its closest rival, Primark.
M&S also dominates the men's market, controlling nearly 27 per cent.
This suggests chaps have ignored the warnings of Newsnight host Jeremy Paxman, who complained about the declining standards of the retailer's pants and socks.
He said: 'There's no other way to put this. Their pants no longer provide adequate support. When I've discussed this with friends and acquaintances it has revealed widespread gusset anxiety.'
After M&S posted its results yesterday, chairman Sir Stuart Rose raised his fears about the impact of the Government's austerity measures. Massive cuts in public sector jobs and tax rises are on the cards.
Sir Stuart said: 'Consumers are naturally concerned about any impact of the Budget. We therefore remain cautious about the outlook for the year ahead.'
source: dailymail
The Ceriso bra managed to provide a million-pound boost to Marks & Spencer's results in the last financial yearIt costs a mere £16, this morsel of fabric, elastic and wire.
But the Ceriso bra managed to provide a million-pound boost to Marks & Spencer's results in the last financial year.
One of the red silk versions of the bra was sold every two and a half minutes, making a total of 100,000 in the 12 months to April 3.
The sales contributed to a 5 per cent rise in profits at the retailer, to £632.5million.
Thanks to such fancy fripperies - as well as the good old comfortable ones - Marks & Spencer has maintained an extraordinary grip on our underwear market.
The latest independent figures, from market researchers Kantar Worldpanel, reveal it provides more than a quarter of all pants and bras sold in Britain.
It increased market share (measured by value) from 25.2 per cent to 25.9 per cent last year. This is three times more than its closest rival, Primark.
M&S also dominates the men's market, controlling nearly 27 per cent.
This suggests chaps have ignored the warnings of Newsnight host Jeremy Paxman, who complained about the declining standards of the retailer's pants and socks.
He said: 'There's no other way to put this. Their pants no longer provide adequate support. When I've discussed this with friends and acquaintances it has revealed widespread gusset anxiety.'
After M&S posted its results yesterday, chairman Sir Stuart Rose raised his fears about the impact of the Government's austerity measures. Massive cuts in public sector jobs and tax rises are on the cards.
Sir Stuart said: 'Consumers are naturally concerned about any impact of the Budget. We therefore remain cautious about the outlook for the year ahead.'
source: dailymail
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